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National Do Not Call List: Are You Compliant?

FROM: CREA.ca

The Canadian Radio-television and Telecommunications Commission (CRTC) continues to enforce compliance with the Unsolicited Telecommunications Rules or the National Do Not Call List (DNCL).

It’s important for brokerages to understand their responsibilities and ensure full compliance. Failure to do so may result in significant financial penalties administered by the CRTC. We encourage you to review the steps below and update your internal policies accordingly.

*A telemarketer is defined by the CRTC as:

• someone who makes calls or sends faxes to consumers for the purpose of solicitation (the act of selling or promoting a product or service or requesting money or equivalent directly or indirectly, for oneself or for another party); and
• a third-party agency that makes telemarketing calls or sends faxes on your behalf.

We urge brokerages to exercise caution when hiring a third-party service provider to assist in managing their telemarketing operations. Each brokerage is responsible for calls made on their behalf, therefore, if the service provider does not abide by the law, the brokerage may be at risk if the CRTC launches an investigation.

For more information about the DNCL and members’ obligations, please consult CREA’s FAQs or contact them at info@crea.ca.